Drupal Rising Concerns on Media & Entertainment Industry


The Media and Entertainment industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the industry is on the path of a strong phase of growth, backed by rising consumer demand and improving advertising revenues.The industry has been largely driven by increasing digitization and higher internet usage over the last decade.

However to thrive in today’s and tomorrow’s environment, media companies need to drive both innovation and efficiency, embracing new approaches to content development, distribution, operations and technology. Drupal, an open-source content management system, is fast becoming the favored platform of choice as it helps the media industry effectively counter it’s biggest bottlenecks.

Here are a few reasons why media companies need to choose Drupal:

  • Content Management

Drupal is highly content driven, therefore enabling content management and maintenance dynamically. Drupal can attend the needs of media industry by publishing content in a very diverse and fast way while simultaneously respecting the life-cycle of content. Drupal can also support states of content development such acquisition, production, packaging, distribution, and archiving. Drupal completely supports the media business model for all phases of content management.

  • Customization and Social Media Interactivity

One of the current, and high, demands of this industry is the need to engage consumers in a personalized way. It doesn’t make sense to distribute content for a user that has no interest on the subject. The customization need to be provided because it’s incentive for the users to interact, share and consume. One the best advantages of Drupal is the modulation that provides a fast path to customization, and incentive for consumers to interact, share or even create the content.

With varied media choices such as pictures, video clips, audio text, Drupal can be used to make media-rich sites. It is also possible to add media files from third-party providers such as YouTube, myspace and MetaCafe. Seasonal events like major league sports event or election news can be easily configured to be prominently displayed based on the interests of the clients. Drupal websites can easily integrate with popular social media sites such as Facebook, Twitter and Google plus.

  • Coverage and Portability

Drupal is engineered to provide portability in the web environment. When you use Drupal creating a responsible layout you are accommodating your site to several platforms such as mobile devices, tablets, and desktops. Besides portability, Drupal can also provide customization in different languages. The multi-lingual support is part of your model, making it easier to provide regional content translations.

  • Data Security

Ensuring the security of a data is an ongoing process. Drupal by nature takes security seriously, and hence more than 150 government sites including The White house, Economist.com, NASA etc are powered by Drupal. It provides a transparent workflow regarding the data access to those who need to use it.

In short, Drupal is a fantastic tool to support the demands of the media and entertainment industry. Drupal gives the flexibility to attend individual necessities on different types of content, supporting the best solutions to help improve the Media and Entertainment business model.

Please refer Goalsr and YelliGo for our Services & product offerings.

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SCRUM Certification Process

“Agile project success has less to do with whether or not developers are certified and much more to do with whether or not the entire organization is making the culture shift towards an agile mindset, all the way from the lowest-level developer up to the CEO”, says Doucette, an expert on Agile certifications.

Being certified in SCRUM is highly valued in today’s fast-paced business environment. Modern-day software companies are increasingly turning to agile practices to help them remain competitive in the changing market conditions. Becoming a SCRUM Master with the certification, means achieving and demonstrating a level of knowledge and experience that goes above what is necessary. Who is the best SCRUM Certification service provider? Circumstances vary for every individual and therefore opinions will also vary on the ‘best’ service provider. When deciding on a service provider, call the trainer or organization directly, discuss your outlook on the matter, and see whether their services are compatible or not.

To get you started, here are the leading providers of SCRUM Certification:

1. The SCRUM Council.

Made by the very own co-creator of SCRUM, Ken Schwaber, this organization has a better series of educational programs with a standardized curriculum, unlike the Scrum Alliance. Scrum.org certificates are lifelong, and do not require any additional payments or renewals. It is a smaller organization, in comparison to the Scrum Alliance and therefore are less recognized than their competitors. However, their organization takes you from beginner to experienced pro, in just a few years.

Their programs can be found at:


The application and process for certification can be found here:


2. The Scrum Alliance

Since this is most likely the best known and well-established organization in the field, it has the largest community. Having a large community proves to be a big advantage, as it makes their certifications the most recognized publically. It was also founded by people involved in the beginning of SCRUM and has a long track record of providing excellent training.

Their courses can be found at:


The application and process for certification can be found here:


3. The PMI-ACP

The certification from the Project Management Institute (PMI) is primarily for professionals in project management, whose companies are using or moving toward agile practices. Certifications from PMI-ACP prove that holders have hands-on experience with managing agile projects and are familiar with many subtopics of agile methodology, such as Scrum. If you achieve the certification, you must earn 30 professional development units (PDUs) every three years in order to maintain your status.

Their requirements can be found here:


The application and process for certification can be found here:


Before you finalize on any certification service provider, talk to people who have taken the course and see what value they got out of it. Talk to different experts and trainers about what is best for you. Even though they all seem like good options, different trainers have different backgrounds and bring their own experiences to the table.

Please refer Goalsr and YelliGo for our Services and product offerings.

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Shraddha Bhonsle, July 2016

Sensor Sales acceleration


Sensors are at the heart of IOT revolution, which was clearly evident at recent Sensor Expo in San Jose, June 27th to 29th . With nearly 350 sensor and sensor integrated system vendors exhibiting at the event, it was a real demonstration of world class sensor technology and the progress it has made over the last 12 months.

It was apparent that sensor vendors are in a competitive often crowded space. There were so many of the vendors demonstrating similar or same type of sensors for similar business / industrial applications. From a buyer’s perspective, after conversations with a few vendors, it was difficult to distinguish the differentiations between various vendor products. Most vendors demonstrated pieces of hardware – pieces of technology, chipsets on a PCB, and little housing cases to put them in. The few vendors who stood out, demonstrated a real application – like one vendor who had built a complete solution demonstrating measurement of water quality, water level etc. Sensors have become very powerful and have multiple applications in the new IOT world. It is hard to think of all possible applications and build demonstrations for them. We have to think of new ways of showcasing sensors and their full set of applications in a more dynamic and far less expensive way. One such solution is creating a sensor virtual lab and a mobile app to feature the sensors. The layered architecture shows such a capability.                                          iot

At the bottom of the stack – a set of sensors, sensing and passing on the data to device hub or gateway. The gateway is capable of dealing with various protocols. Data management layer is aggregating data and shared with any application that is interested in using this data via API’s. The APIs are very powerful as they allow applications to deal with one or more sensors via APIs. Applications bring in the business / industry logic to make sense of sensor data. Applications can be web or mobile. They allow users / consumers to monitor, control, manage, analyze and take specific actions. At Goalsr we can help feature sensors in an architecture like shown above. Using our virtual lab and mobile applications capability, we can rapidly build such a framework for any sensors, very affordably. This allows partners and customers to see the full potential of the sensors. We have built this capability for several sensor companies. If interested to know more details, please contact us. We look forward to working with you to accelerate your sales process.

Please refer Goalsr and YelliGo for our Services and product offerings.

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Raj Rao, July, 2016

7 Tips for Growing a Business Successfully


Taking on the responsibility of starting a new business means facing a plethora of complications and obstacles. The world is changing—fast—and the main challenge that many entrepreneurs face is that of providing multiple solutions for different problems. After all, the solutions that worked two months ago may not be the best approach to a problem now. This rapid change in demands puts enormous pressure on the business and causes prodigious ideas to break down and fail.

If your business is to thrive, recognizing these common mistakes is of utmost importance. Specifically, your goal is to ensure the future of your company and setting it on the path to success. To create a sustainable and flourishing growth for the future, avoid the common pitfalls that associate themselves with the downfall of businesses. This guide highlights the ten steps and solutions necessary to form a stable foundation for success.

1. Get Organised

Staying organised is key to being ahead of the game in the business industry. Organisation not only refers to the state of your workspace, but also to the way you plan things in a neat and orderly way. Being able to accomplish tasks without hassle reduces a lot of stress and leaves extra time to focus on the main tasks instead of wasting time on the little tasks. Overall, it increases productivity in your workday.


Add a bulletin board with a to-do list and check off as you complete the tasks.

2. Keep Detailed Records

Every business needs to keep good records. For example, they help monitor the progress of the business and whether it is improving or not. It increases the likelihood of business success by determining its development. It aids in preparing financial statements in order to track profit and loss in order to know how much income is coming in. By keeping records, the old 80/20 rule that 20 percent of your customers make up 80 percent of your profit, helps you strengthen ties with your main customers.


Set up separate file folders for major categories such as with types of accounts or tax returns etc.

3. Analyse Your Competition

The success and livelihood of your business thrives on your competition. It is extremely crucial to modify your marketing tactics to modern standards. By analysing your competition, it helps you see where your business stands in the market. By watching the competition, you can determine whether your strategies are helping or destroying your company. Mainly, they help you better understand rival tactics and point out your problem areas so you can fix them.


Identify and research any indirect or direct competition and create a table of companies and features. Indicate which companies have what features with a check in order to compare your company to theirs and improve it.

4. Stay Focused

Having a main focus is the most important thing in a business. Without a focus, distractions can sidetrack and demotivate you from achieving your short-term or long- term goals. These distractions block you from making important decisions for the future. Lack of focus can destroy your motivation, purpose, energy, finances, and confidence. Mainly, this scatters your resources which leads to wasted time, resulting in frustration, lack of progress and finally, failure.


Make a list of all your goals (short and long term). Separate the list into 3 different lists in order of importance and complete 1-3 tasks daily.

5. Remember that employees work for people, not companies

Employees are the heart and soul of the company. They are the assets that allow a business to become something more than just an idea. As companies grow, they tend to forget that true loyalty comes from employees who are shown care, personally and professionally, from their company. When employees strongly believe and support your business, success is only natural. By showing that you care for them, it results in loyal and long-tenured employees.


Show your employees that you appreciate them with a small “thank you” in the form of personalize cards or a taking them on a small lunch outing.

6. Passion is Contagious

Passion is one of the strongest motivators in business and life in general. If you love what you do, it is visible in your behaviour towards everybody around you. The passion for pursuing something you are interested in ultimately makes your employees work harder, more focused, and successful. As Richard Branson, a successful entrepreneur says, “When you believe in something, the force of your convictions will spark other people’s interest and motivate them to help you achieve your goals.”


If you feel demotivated because of stress and workload, think about why you started your business and how excited you felt to achieve your goals. You should also take some time off for yourself to de-stress and relax.

7. Marketing Is Not Just An Expense

Marketing is an investment into the future success of your business. When economic times are tough, the marketing budget is the first to be cut off. Without it, you cannot generate revenue or attract new customers. Aggressive marketing & advertising towards customers, even during recessions is the number one factor that determines your business’s growth or decline. If you continue to see marketing as an extra expense that takes away from the amount you take home, then it will never have the chance to be a valuable investment.


Know what strategy actually works so that you will know the return on investment. This way you can increase or decrease marketing while still increasing revenue in any kind of economy.

Please refer Goalsr and YelliGo for our Services and product offerings.

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Shraddha Bhonsle

YelliGo – Field Workforce Management Solutions

YelliGo – Field Workforce Management Software and Solutions

Goalsr Inc provides a powerful software solutions for Field (or Remote) Workforce Management to provide a productive and efficient communication channel between managers and their field employees.

YelliGo (Connecting …. Team) provides a more sophisticated industry specific requirement solutions to work in a well-planned secure and collaborative environments in field. It is a quick decision making and assistance tool that provides instant view of all field team members. Also interacting, managing and interactive communication with team members sitting in office is very easy with YelliGo.

Current Industry Problem


Managing employees in the field has always been a challenge for businesses in various industries. Inefficient scheduling and dispatching not only wastes time and money but also hinders client services. Disorganised communication and inaccurate status updates make it difficult to measure employee productivity and cause uncertainty in future planning.

Industry Solution - YelliGo

Yelligo - Connecting Team

YelliGo bridges this gap by offering a fresh option for managing your mobile workforce. YelliGo is powerful location based tool that runs as an app on employee smart phones and is administered by a manager from browser based web application. Businesses use YelliGo to connect, interact and collaborate with their teams instantaneously. Also YelliGo reduces unsigned communication as well as allows you to efficiently dispatch your fleet by utilizing real-time positioning.

Highlighted features of YelliGo
  • Have Dynamic Work Plan – Plan and modify assigned client works dynamically.
  • History and Future Assigned Work – Instantaneously access all work activity reports in one click.
  • Collaborate with Team Members – Work with teams and solve real time problems.
  • Communicate with Team Members – Consolidates SMS, e-mail, and phone calls into one centralized app.
  • Quick Team Trace – Trace team members location using GPS.
  • Instant Work Status – Know what everyone is doing, every time

For more information, refer   YelliGo – Connecting Team

By: Veeresh Patil (Director of Marketing)

SEO elements for your web application

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.


  • Fresh Content Frequently Updated on a Blog or Website.


    If you want to see a major increase in traffic to your site, start a blog. Having excellent content updated frequently on your blog is an essential way to build your brand, publish content and grow your audience.
    Use custom images, create content that is useful and that helps to answer a question and most importantly, post daily.

  • Content Keywords

Good copy-writing practices include an even flow of properly integrated keywords. Stay away from creating content around a keyword, instead create quality content that is relevant to your topic and the keywords should flow naturally throughout the article. Your main goal is to attract human attention but you still have to focus on search engine attention to make that happen,  so write accordingly.

  • Title Tags

Title tags are one of the most critical factors for good SEO. For 2016, the importance of title tags has increased, so make sure they are properly optimized. It is important that your content be displayed in the top search results, but without something appealing to the reader it will never be clicked. Keep it under 60 characters and include local keywords if you are using them.

The title tag is what the search engines use to populate their rankings. You need to be specific with your titles in order to achieve high rankings.

  • Meta Descriptions:

The meta description is almost as important as the title tag when it comes to converting clicks because this small snippet of content will tell the user whether or not your link is worth clicking on.


Ideally, once a user reads your title tag they will then read your meta description and it will entice them enough to click to your page.

  • File Naming Conventions

Most developers don’t give a lot of thought to page names but it can be an extremely beneficial way to get more keywords into your site without having to force them. Start off by making a list of all of your pages before you begin to build out the site and try to add in your keywords any chance you get.

  • Instead of html >> teamtrace-products.html
  • Create Longer Content

Google has shifted attention away from short blog posts and keyword-based short articles to a meatier and more in-depth style of content. If you have noticed a drop in the search engine rankings lately, it may be due to your content length. The standard length is 1,000 words, but 1,500 are recommended for high rankings in the in-depth search section of Google.

  • Proper Heading Tags

Heading tags were originally developed for better site hierarchy, but they can also be used for on-site optimization. Heading tags go from <h1> to <h6> and when keywords are applied to these tags they can increase your website rankings for those particular keywords.


The most competitive keywords should be represented in the <h1>
Site architecture should represent a rational outline:

  • H1
    • H2
    • H2
      • H3
      • H3
      • H3
    • H2
  • Alt Image Tags

Images don’t have descriptions and search engines have no idea what images are unless you tell them. You can take advantage of a lot of extra traffic from Google Images by optimizing your graphics. Anytime you add images to your website you want to make sure that you add some descriptive text that gives the search engines an idea about what that image is.

<img src="images/goalsr_logo.png" alt="Best Software Development Company" />
  1. Text should describe what the image is and incorporate keywords when appropriate.
  2. Image alt attributes should be used on images such as .jpg, .gif, .png and clickable buttons.
  • Responsive

A mobile-friendly website will ensure a successful future. Mobile users have increased dramatically over the last several years and in the upcoming years ahead; it is predicted to continue its increase. As more and more people turn to their smart phones, tablets or other mobile devices for Internet searches, GPS, social networking and purchasing, the old desktop pages will resemble a VCR.

You need to switch to a responsive design, so when a user lands on your page, no matter how they got there, it will be presented in an easy to navigate fashion.

  1. Keep plenty of white space to avoid fat thumb clicks.
  2. Make content large enough to read.
  3. Ensure the backgrounds are not drowning out text.
  4. Keep it simple and easy to navigate with call-to-actions easy to see.


Please refer Goalsr and YelliGo for our Services and product offerings.

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By: Ranjeet Narayan

Managing A Mobile Workforce in 2016 

According to the International Data Corporation, the number of mobile workers in America is expected to grow from 96.2 million in 2015 to 105.4 million in 2020. Although working off‐site allows for more flexibility, practically, and mobility, businesses are likely to feel the growing pains of an increasingly scattered workforce.

It becomes difficult to collaborate across teams, people lose track of emails, and customer service starts to slip. As future planning becomes more uncertain, businesses start to take on more risk. Thanks to the advent of the smartphone, managing a mobile workforce is much more feasible than it was in the past. Unfortunately, it’s still a difficult issue that managers are still trying to adapt to today. One common denominator for success, however, is using smartphone technology to your utmost advantage. Whether you’re creating your own field management software or thinking of purchasing one, look for these essential features:

1. Location‐based tracking:​ The ability to track team members using GPS will be an indispensable tool for scheduling efficient dispatches. Bonus points if you can find an automatic check‐in and check‐out system for employees visiting preset locations.

2. Instant communication & collaboration:​ Keeping communication lines open and accessible is key for managing teams seamlessly—you must be able to work with your team to solve real‐time problems.

3. Client management: ​ The best field service management software not only allows you to interact with your workers, but with you clients as well. Consolidating client information into one place and sending them online business forms can shorten your billing cycles and increase cash flow.

4. Analytical reports:​ You don’t have to micromanage your team’s every move, but you should be able to access important metrics in order to measure performance against pre‐decided goals and standards.

Remember, there is no one way to manage a mobile workforce—the best method will largely depend in your personal leadership style, your team members, and company culture. But if you want your field service business to succeed in 2016 and beyond, make sure your mobile worker management plan covers those four essential features listed above. Stay ahead of your competition, and make 2016 the year for your business to reach great heights!


Please refer Goalsr and YelliGo for our Services and product offerings.

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