The Media and Entertainment industry is a sunrise sector for the economy and is making high growth strides. Proving its resilience to the world, the industry is on the path of a strong phase of growth, backed by rising consumer demand and improving advertising revenues.The industry has been largely driven by increasing digitization and higher internet usage over the last decade.
However to thrive in today’s and tomorrow’s environment, media companies need to drive both innovation and efficiency, embracing new approaches to content development, distribution, operations and technology. Drupal, an open-source content management system, is fast becoming the favored platform of choice as it helps the media industry effectively counter it’s biggest bottlenecks.
Here are a few reasons why media companies need to choose Drupal:
- Content Management
Drupal is highly content driven, therefore enabling content management and maintenance dynamically. Drupal can attend the needs of media industry by publishing content in a very diverse and fast way while simultaneously respecting the life-cycle of content. Drupal can also support states of content development such acquisition, production, packaging, distribution, and archiving. Drupal completely supports the media business model for all phases of content management.
- Customization and Social Media Interactivity
One of the current, and high, demands of this industry is the need to engage consumers in a personalized way. It doesn’t make sense to distribute content for a user that has no interest on the subject. The customization need to be provided because it’s incentive for the users to interact, share and consume. One the best advantages of Drupal is the modulation that provides a fast path to customization, and incentive for consumers to interact, share or even create the content.
With varied media choices such as pictures, video clips, audio text, Drupal can be used to make media-rich sites. It is also possible to add media files from third-party providers such as YouTube, myspace and MetaCafe. Seasonal events like major league sports event or election news can be easily configured to be prominently displayed based on the interests of the clients. Drupal websites can easily integrate with popular social media sites such as Facebook, Twitter and Google plus.
- Coverage and Portability
Drupal is engineered to provide portability in the web environment. When you use Drupal creating a responsible layout you are accommodating your site to several platforms such as mobile devices, tablets, and desktops. Besides portability, Drupal can also provide customization in different languages. The multi-lingual support is part of your model, making it easier to provide regional content translations.
- Data Security
Ensuring the security of a data is an ongoing process. Drupal by nature takes security seriously, and hence more than 150 government sites including The White house, Economist.com, NASA etc are powered by Drupal. It provides a transparent workflow regarding the data access to those who need to use it.
In short, Drupal is a fantastic tool to support the demands of the media and entertainment industry. Drupal gives the flexibility to attend individual necessities on different types of content, supporting the best solutions to help improve the Media and Entertainment business model.